Self-promotion is crucial to stand out and reach your customers, clients, and fans. While we do provide quality ways to advertise across Northwest Indiana, there are also plenty of practical and resourceful ways to get the word out about your business. The best results are when you combine these tips with a custom advertising package from Town Planner of NWI. Here are my five top tips to promote yourself without spending a dime:
1. Set Up a Directory Listing on TownPlanner.com:
Our website gets over 2.5 million views per year from Northwest Indiana residents. Putting your directory listing on a busy website like TownPlanner.com will help improve your SEO (Search Engine Optimization). Just send your business name, address, phone, website, and logo to stacy@townplannernwi.com. We will list it for free!
2. Set up Google My business:
By setting up your business profile on Google, you are now indexed by the largest search engine on the planet. Here are just a few of the benefits of setting this up for your business:
- Increased Visibility
- Better Search Engine Ranking
- Improved Customer Engagement
- Capture Reviews too- these are like internet gold!
You can set up your business profile by clicking this link: Sign up for Business Profile or simply Google “How to Set up a Business Profile”
3. Attend Networking Events
In-person and virtual networking events provide opportunities to connect with others in your industry:
- Look for free events in your area or online- local Chambers of Commerce are a great place to start.
- Prepare an engaging elevator pitch.
- Follow up with new connections after the event.
4. Contribute Guest Posts or Interviews
Sharing your expertise on other platforms can expand your reach:
- Reach out to relevant blogs or podcasts in your niche
- Offer valuable insights or unique perspectives
- Include a brief bio with links to your own platforms
5. Optimize Your Online Profiles
Ensure your online presence accurately represents your brand:
- Create a complete, professional LinkedIn profile for yourself and your business. Encourage staff to connect on LinkedIn.
- Develop a personal website or online portfolio.
- Use consistent branding across all platforms.
6. Start a Blog or Podcast
Creating your own content platform allows you to showcase your knowledge and skills. If you are skilled with technology and already have a website, then a blog is free to start. A podcast can be done at the most basic level using a camera on your phone or computer. Here are a few things to consider before you start:
- Choose a niche that aligns with your expertise
- Regularly publish high-quality, informative content
- Optimize your posts for search engines to increase organic reach
Remember, effective self-promotion is about providing value to others while showcasing your unique skills and experiences. Be authentic, consistent, and patient as you build your brand. What are your top tips for promoting your business at no cost? Share your thoughts in the comments.