There’s something about July that just feels electric. The days are long, the streets are packed with events, and people are out spending money, making memories, and soaking in every moment of summer.

If you’re a local business in Northwest Indiana, this is not the time to disappear online or let your marketing run on autopilot. In fact, July might be the most important month to show up, stay visible, and remind people why your business is worth paying attention to.

Here’s how to make that happen, without burning out or reinventing the wheel.

🎆 1. Go Where the People Are (Literally and Digitally)

Thousands of people are attending car shows, parades, fests, and farmers markets across the Region this month. If you’re not tapping into that momentum, you’re missing out on easy visibility.

Try This:
Post a quick “What’s Happening This Weekend” story and include your business as a stop. Show up to a local event and tag it in real time. Or create a promotion tied to an event people are already excited about, like “Show us your car cruise pics and get 10% off!”

📲 2. Ditch Perfect, Post Real

Polished promos are great, but what really performs right now are real moments. A quick video of your team, a behind-the-scenes setup, a funny fail, or a customer rave can go a long way. No script required.

Try This:
Reels with a voiceover or trending audio, a short “We love summer because…” clip with your team, or even just a shot of your product out in the wild — on a picnic table, at a fair, or in someone’s hand at the beach.

🌞 3. Make Your Brand Part of Summer

Want to stand out in the scroll? Show people how your business fits into their summer. Not just what you do, but what it means in their lives right now.

Try This:
Create a “Summer Favorites” post or bundle featuring your top products or services for July. Highlight staff picks or customer favorites. Think: patio essentials, grab-and-go meals, travel accessories, skincare for sunny days, or home services that prep people for entertaining. The key is to meet your audience where they are — outside, on the move, and soaking up summer.

🗓️ 4. Our Calendar Is Almost Full (Literally!)

Our 2026 Town Planner calendar ad spaces are almost completely sold out, and we’ve already started a waitlist for 2027.

These aren’t your regular, run-of-the-mill calendars. They’re mailed to over 100,000 households and packed with vibrant photos, local events, coupons, and more. Northwest Indiana residents proudly display them in their homes and businesses all year long. This is high-visibility advertising that sticks. 

📩 Want one of the final spots or to join the 2027 waiting list? Email stacy@townplannernwi.com before it’s too late, or click here for more information: https://townplannernwi.com/print-advertising/

✅ Final Thought:

July is short, and summer moves fast. But if you show up now, stay creative, and lean into what’s happening around you, your business won’t just survive the season — it’ll shine in it.

Need help making it happen? That’s what we’re here for. Let’s create something awesome together.

📩 Email stacy@townplannernwi.com and let’s talk about your summer game plan.